For example, you can take a picture of a coat and Pinterest will show similar designs. Tap the camera icon and focus your camera on a particular real-life object - take a picture and Pinterest will load up similar ideas and inspirations on the app. Rather than your phone’s camera, you’ll open the Pinterest app and tap the search button.
How Does Pinterest Lens Work?Įssentially, the idea is that you activate the camera on your mobile device and point it towards a real-life object. While Pinterest started as an online tool, it’s now something that people use in the real world thanks to the Lens feature. For example, you might have a board for home renovation ideas, recipes, or something related to your hobby. If you haven’t heard of Pinterest (where have you been?), it’s an image-sharing platform where users ‘Pin’ images to their own boards. While some people look for decoration ideas, others create boards based on their favorite hobbies and pastimes. Towards the end of 2020, it was revealed that 459 million people were active on Pinterest each month. You may have heard about Pinterest Lens and Google Lens, but what does it actually do? Let’s explore both solutions in this guide! Pinterest Lens Even Instagram, which has a much shorter history has undergone huge transformations in its life.įor Pinterest and Google, one of the more recent additions has been the ‘Lens’ feature. Just think about the current Facebook that we log into every day (sometimes multiple times a day!), it’s a very different place from the one we first experienced over 15 years ago. If we’ve learned anything about social media platforms over the years, it’s that they evolve over time.
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